All Nippon Airways
ROLE: Jr. CREATIVE
CONCEPT CREATION / ART DIRECTION / GRAPHIC DESIGN / ANIMATION / SOCIAL
Managed the social content calendar for Japanese airline, All Nippon Airways for their social platforms on Instagram, Facebook and X. The main goals were to increase brand awareness, while also highlighting Japanese culture. Content created were Japan Travel Planner, sourced user-generated content, influencer content and animations.
UGC
ANA relied heavily on user-generated content and we leaned into Japanese influencers to create more enaging and interactive videos. Influencers took viewers to their favorite places in Japan and curated an experience from cuisine exploration to must-visit destinations to authentic Japanese vibes. Postcards from our friends was a cool way to do this.Panoramas
Every month, we featured ANA’s Japan Travel Planner blog through panorama features. Panoramas were a clever way of including multiple images, while also making the content engaging to swipe through. We highlighted places that travelers should visit and explore. Panoramas were designed for Instagram, X and Facebook.
Reels
Using stock content and some after effects magic, we created reels for Instagram. GCD: Nari Kim / CD: Meggy Kawsek / Art Director: Crystal Anokam / Copywriter: Alicia Araujo