All Nippon Airways
Art Director + Designer
FOCUS AREAS:
Art Direction | Concept Creation + Development | Graphic Design | Motion Design | Social Media Marketing
OVERVIEW:
Managed the social content calendar for Japanese airline, All Nippon Airways for their social platforms on Instagram, Facebook and X. The main goals were to increase brand awareness, while also highlighting Japanese culture. Content created were Japan Travel Planner, sourced user-generated content, influencer content and animations.
USER GENERATED CONTENTANA relied heavily on user-generated content and we leaned into Japanese influencers to create more enaging and interactive videos. Influencers took viewers to their favorite places in Japan and curated an experience from cuisine exploration to must-visit destinations to authentic Japanese vibes. Postcards from our friends was a cool way to do this.
PANORAMAS
Every month, we featured ANA’s Japan Travel Planner blog through panorama features. Panoramas were a clever way of including multiple images, while also making the content engaging to swipe through. We highlighted places that travelers should visit and explore. Panoramas were designed for Instagram, X and Facebook.
REELS
Using stock content and some after effects magic, we created reels for Instagram.
Group Creative Director: Nari Kim
Creative Director: Meggy Kawsek
Art Director: Crystal Anokam
Copywriter: Alicia Araujo