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AUSSIE
EXPLORE YOUR STYLES


ROLE: 
Art Director

FOCUS AREAS:  
Art Direction | Graphic Design | Pre-Production

OVERVIEW:
Aussie’s Explore Your Styles celebrates the way Gen Z experiments with identity and embraces being multi-hyphenate. The new styling line was designed to encourage playful self-expression and versatility.  Aussie had three new products that they wanted to highlight: Instant Volume, Instant Freeze and Sprunch. We created three :06s spots for each styler and one :15s spot for all stylers. 

The visual world is bold, playful, and unapologetically Gen Z. Mixing vibrant colors, layered type, and motion to reflect constant self-reinvention. Each piece feels like a collage of identity: cut-out graphics, hand-drawn accents, and punchy typography echo the energy of social feeds. Rather than a single “hero look,” the campaign embraces multiplicity, every graphic feels slightly different, encouraging experimentation and individuality. The product imagery is integrated into this collage-like system, so the stylers themselves feel part of the expressive toolkit. Overall, the art direction captures fluidity and self-expression, celebrating the fact that Gen Z styles (and identities) are always evolving.



AUSSIE
ALL STYLERS



AUSSIE
INSTANT FREEZE




AUSSIE
INSTANT VOLUME




AUSSIE
SPRUNCH






AGENCY — VIRTUE WORLDWIDE (VICE Media)

Group Creative Director:
Nari Kim
Associate Creative Director: Stefanie Gomez
Copywriters: Becca Abellera, Alicia Araujo
Art Director: Crystal Anokam

DIRECTOR —  SAMMY RAWAL