AUSSIE
EXPLORE YOUR STYLES
ROLE:
Art Director
FOCUS AREAS:
Art Direction | Graphic Design | Pre-Production
OVERVIEW:
Aussie’s Explore Your Styles celebrates the way Gen Z experiments with identity and embraces being multi-hyphenate. The new styling line was designed to encourage playful self-expression and versatility. Aussie had three new products that they wanted to highlight: Instant Volume, Instant Freeze and Sprunch. We created three :06s spots for each styler and one :15s spot for all stylers.
The visual world is bold, playful, and unapologetically Gen Z. Mixing vibrant colors, layered type, and motion to reflect constant self-reinvention. Each piece feels like a collage of identity: cut-out graphics, hand-drawn accents, and punchy typography echo the energy of social feeds. Rather than a single “hero look,” the campaign embraces multiplicity, every graphic feels slightly different, encouraging experimentation and individuality. The product imagery is integrated into this collage-like system, so the stylers themselves feel part of the expressive toolkit. Overall, the art direction captures fluidity and self-expression, celebrating the fact that Gen Z styles (and identities) are always evolving.
ALL STYLERS
AUSSIE
INSTANT FREEZE
AUSSIE
INSTANT VOLUME
AUSSIE
SPRUNCH
Group Creative Director: Nari Kim
Associate Creative Director: Stefanie Gomez
Copywriters: Becca Abellera, Alicia Araujo
Art Director: Crystal Anokam
DIRECTOR — SAMMY RAWAL