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BoxingIQ
LEARN THE ART OF BOXING

ROLE: 
Experience Designer + Creative Technologist 

FOCUS AREAS:
Product Design | Prototyping | UI/UX Research | Interactive Design | Video Production | Technology Enhanced Learning Environment

OVERVIEW:
BoxingIQ reimagines how people learn combat sports by combining human coaching, gamification, and AI-powered feedback into one accessible mobile app. Designed for beginner and intermediate athletes, the app simulates gym-style boxing sessions from home: tracking punch speed, accuracy, and streaks while connecting users to real coaches for guidance. The prototype was supported by a short concept commercial that visualizes the consumer being able to “train anywhere” without needing a physical coach.

Created as part of the Master’s in Computing for Digital Media program at the University of Sussex.


INSIGHT:
Boxing training is expensive, location-bound, and intimidating for novices. Most online tutorials are passive, offering no real feedback. The question guiding this project was: How might we design a digital boxing coach that feels as human and motivating as an in-person trainer? 




PROTOTYPE APPROACH
1. Research & Ideation
  • Mapped barriers for entry into boxing (cost, intimidation, lack of guidance).
  • Interviewed fitness peers to identify desired features: feedback, progress tracking, and community.
  • Grounded design in educational learning theories: constructivism (hands-on practice), cognitivism (decision-making), and Self-Determination Theory (autonomy + competence + relatedness).

2. Design & Development
  • Built mobile wireframes for onboarding, drills, progress tracking, and community feed.
  • Integrated AI motion-tracking concept using smart gloves or watch sensors.
  • Added gamified elements: streaks, level badges, XP, and milestone animations.
  • Embedded chat + video call options for real human coaches.
  • Designed the interface around clean motion cues, bold typography, and cinematic sports visuals.

3. Testing & Feedback
  • Peer feedback highlighted need for more “reward moments” and gamification
  • Iterated to include progress bars, achievement unlocks, and training tiers (Beginner → Intermediate → Advanced)
  • Clear way to track boxing sessions


EARLY SKETCHES










PROTOTYPE






PRODUCT DEMO


With creating this proof of concept, Boxing IQ taught me that learning design and athletic training share the same core: iteration and feedback. 

Designing an app that merges physical discipline with digital motivation refined my ability to translate theory into emotionally charged experiences. It also sparked my interest in building immersive, measurable training tools for sport and performance culture.