Next of Us
SPILL THE POROSI-TEA
ROLE: Next of Us
SPILL THE POROSI-TEA
Art Director
FOCUS AREAS:
Concept Creation | Pitching | Art Direction | Graphic Design | Motion Design
OVERVIEW:
Next Of Us Haircare tasked us to inform their Gen Z audience on all things porosity. We created a :15s spot where they ‘Spill the Porosi-tea’ using a video call amongst friends that share their learnings on porosity and how NOU is designed for curly hair porosity.
As the Lead Art Director, I handled everything art and design for this project. Designing the endcards, animation direction and handling wardrobe, hair, makeup and set design for the spot. This was the first advertising project that I got to be on set for. My FIRST SET! On shoot day, I worked closely with the Director to ensure that the lighting, product placement, scripts and everything else came out to the client expectations.
AGENCY — VIRTUE WORLDWIDE (VICE Media)
Group Creative Director: Nari Kim
Associate Creative Director: Stefanie Gomez
Copywriter: Alicia Araujo
Art Director: Crystal Anokam
Producer: Kara Bello
DIRECTOR — IRIS KIM
PRODUCTION — SIXTWENTYSIX