Next of Us → Spill the Porosi-tea
ROLE: Jr. CREATIVE
CONCEPT CREATION / ART DIRECTION / CONTENT DEVELOPMENT / GRAPHIC DESIGN / ANIMATION DIRECTION
Next Of Us Haircare tasked us to inform their Gen Z audience on all things porosity. We created a :15s spot where they ‘Spill the Porosi-tea’ using a video call amongst friends that share their learnings on porosity and how NOU is designed for curly hair porosity.
As the Lead Art Director, I handled everything art and design for this project. Designing the endcards, animation direction and handling wardrobe, hair, makeup and set design for the spot. This was the first advertising project that I got to be on set for. My FIRST SET! On shoot day, I worked closely with the Director to ensure that the lighting, product placement, scripts and everything else came out to the client expectations.
AGENCY — VIRTUE WORLDWIDE
GCD: Nari Kim / ACD: Stefanie Gomez / Copywriter: Alicia Araujo / Art Director: Crystal Anokam /
Producer: Kara Bello / Director: Iris Kim / Production: SixTwentySix