Planned Parenthood → TONE
ROLE: Jr. CREATIVE
VISUAL CONCEPTION / ART DIRECTION / GRAPHIC DESIGN / CONTENT DEVELOPMENT / SOCIAL
When it comes to self-care, the voices of Black and Latine women are often missing in the space. However, when Black and Latine women don’t have time to practice self care, their bodies and their communities pay the price. In collaboration with Refinery29, we created TONE, an audio self care experience built for Black and Latine women and non-binary folks. Living as a podcast playlist, TONE offers a welcoming, accessible and safe place that eliminates the barriers communities of color often face in the wellness space.
Listen to TONE
We worked with Black and Latine creatives around the country to authentically bring this idea to life with representation behind and in the front scenes. In my role, I concepted the visual look and feel of the podcast, pitched the influencers Black Girl Bravado and Jade Fox, as well as designed social assets for each influencer.
GCD: Heather McTavish / ACD: Stefanie Gomez / Copywriters: Shakyra Moore, Alicia Araujo /
Art Director: Crystal Anokam / Illustrator: Shanee Benjamin / Producer: LaChelle Watson
Black Enterprise — Refinery29 — Muse by Clio