Planned Parenthood → Force of Nature
ROLE: Jr. CREATIVE
CONCEPT CREATION / ART DIRECTION
With the Supreme Court’s abortion rights decision fast approaching, Planned Parenthood wanted to inspire Americans to mobilize. Then, the Supreme Court’s decision leaked with majority voting for Roe V. Wade to be overturned. To combat the gut-wrenching decision, we responded to the Supreme Court in a spot that visualized the ruling as a “dark storm” making its way across America. Voiced by Natasha Rothwell, this is a rally cry encouraging all to fight to restore reproductive freedom for all, because “together we are a force of nature.”
This project holds a special place in my heart, being that it’s the first idea that my creative partner, Alicia, and I pitched to Planned Parenthood. It didn’t make it past the first round. But one day, they decided to go back to the drawing boards and bring this idea to life :)
GCD: Heather McTavish / ACD: Stefanie Gomez / Copywriters: Shakyra Moore, Alicia Araujo /
Art Directors: Lena Laque-Almond, Crystal Anokam / Producer: Shelley Cheung /
Director: Sadè Clacken Joseph
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